Studio / 01
Est. 2025
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Refract is a studio for people who care how things get made.
We partner with founders, agencies, and teams who want digital work built with real craft, built alongside them, not handed down from somewhere far away.
Every project stays close to the people making it.
You work directly with the people making decisions, see the work come together as it's made, and end up with something shaped by people who love the part most studios rush through.
How we work
From positioning to the final build, the same people own every decision.

The Work

Every project starts with figuring out what it's actually for. The least glamorous part of the job, and the one that decides whether the rest of it lands. From there, every page gets composed by hand. No templates, no reused parts, nothing on autopilot. Every detail fought over. This is the part we love most, and it shows.

The Outcome

The work has to perform, not just look good. The boring stuff gets the same care as the surface: speed, structure, how it shows up in search. The sites we've shipped have been recognized by Awwwards and earned real business for the people who own them. Both matter equally.

Adam Guarino
Founder and Operator
Adam Guarino
Adam runs Refract. He leads every engagement from positioning through delivery, working directly with founders and principals on the kind of digital work that has to earn the room it takes up.
The team covers design, engineering, brand, and motion in-house. Engagements run end-to-end, founder-led, without external handoffs.
Core capabilities
Strategy, design, and engineering, delivered by the same studio that ships the work.
Web Development

Web Development

The core of the studio. Editorial sites, marketing sites, custom content systems, software interfaces. Designed and developed in the same room.

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Branding

Identity for studios, founders, and operators building something worth being recognized for. Naming, marks, type, voice, and the way the work shows up across everything that touches the buyer.

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3D Animation

3D Animation

Cinematic product visualization, brand-level 3D, scroll-driven WebGL. Custom modeling, materials, and animation built for production, not just renders.

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AI Integration

Practical AI features built into the products we ship. Search, automation, custom workflows, model integrations. Not for the press release, for the people actually using it.

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Ready for
what's next?
Let's discuss your vision and see if we are the right fit.